Doodles & Friends

Doodles & Friends is a dog grooming salon where care, personality, and trust take centre stage.

For this project, I wanted to capture more than just the grooming process itself. I focused on the moments in between: curious looks, wagging tails, patient hands, and the connection between groomers and the dogs they care for every day.

Rather than creating traditional business imagery, I approached the series from a documentary perspective. The result is a collection of photographs that feels honest, playful, and full of character—showing both the professionalism behind the service and the personalities that make the space unique.

This project was created as part of a corporate documentary assignment during my photography studies and remains one of my favourite examples of visual storytelling through everyday moments.

Group of five people, including children and adults, looking down and smiling at a fluffy, golden retriever puppy inside a white enclosure.
A dog with curly brown and white fur being bathed in a stainless steel sink, with a person's arm and hand visible holding the dog's chin.
A woman giving a 'pawdicure' to a golden doodle dog using an electric nail grinder.
A veterinarian measuring a dog's head with a ruler during an exam. The dog is a golden doodle with a happy expression, tongue out, and shiny fur.
A brown, curly-haired dog sitting on a grooming table with a pink collar, being photographed by two people in white coats inside a salon or grooming area.
A cute brown and white puppy with curly fur resting its front paws on a white windowsill, looking directly at the camera, with a background of a glass window showing trees and parked cars outside.
A dog with a red collar looking at a heart-shaped cookie that says 'Doodles & Friends' being held by a person's hand. The dog is excited and appears to be about to take the cookie.
A cute, fluffy, brown dog sitting outside in front of a glass window, with a painting or photograph of the same dog behind the glass.
A stainless steel sink with a flexible faucet, a soap dispenser, and a metal shelf in a bathroom or grooming station.
A woman grooming a fluffy, brown and white dog on a grooming table, with the dog's tongue out and looking at the camera.
A woman helping a dog into a yellow shirt in a room with a tiled floor, a laundry basket, and a cabinet.
A brown curly-haired dog wearing a black hoodie walking inside a room with white walls and dog gates, with dog posters on the wall in the background.
Close-up of a fluffy dog with curly fur, predominantly white with brown patches, looking toward the left. The dog is on a grooming table with a blue grooming loop around its neck.
A person grooming a curly-haired dog using thinning shears, with fur clippings scattered on a gray surface.
A woman grooming a dog on a grooming table in a pet grooming salon. The dog is a large, fluffy, light-brown and white Cockapoo, standing on the table with blue grooming loops.
A woman taking a photo of a brown and white curly-haired dog sitting on a grooming table inside a pet grooming salon.
Grooming table in a pet grooming salon with fur and debris on the surface and floor, surrounded by grooming supplies, washing station, and laundry appliances.
Modern dog grooming salon with plants, orchids, large windows, and dog grooming equipment. Art with two large pictures of golden doodles and a small blackboard sign reading 'Clarity Treatment'.
A glass jar filled with dog-shaped cookies placed on a table, with a pink label in front that reads 'Sweet Bea's Bakery Dog Bakery.' In the blurred background, there is a large poster of a dog, and the setting appears to be a bakery or shop.
Photograph of a shadow cast on a white wall with a logo and text, showing the words 'Doodle' and 'OF' and other partially visible words.
Interior of a modern art gallery with a large green plant in a black pot in front of a white wall, with two photos of a fluffy brown dog on the wall behind it and window blinds letting in sunlight.
A black leather tool belt hanging on a metal rack with a plant in a white pot and a blurred colorful toy in the background.
A dog in a grooming salon standing on a grooming table with a drying harness. The salon has a large window, a city skyline wall art with the word 'Antwerpen', and a large photo of a curly-haired dog on the wall.
A fluffy, brown, curly-haired dog sitting in front of a sign that reads 'Noodles & Friends Dog Groomers' with initials 'DF' in a circle.
Person bathing a wet, curly-haired dog in a sink or tub with water.
Close-up of a golden-colored dog with wet, curly fur and a blue collar, looking to the right.