Lumani Professional

Lumani Professional is a beauty brand focused on professional nail products that combine performance with a clean, refined aesthetic.

For this campaign, the goal was to move beyond traditional product photography and create imagery that felt elevated, tactile, and editorial. Rather than simply documenting the products, I wanted to build small visual worlds around them—using light, texture, colour, and carefully selected materials to create a stronger sense of atmosphere.

Each image was designed to highlight the products while maintaining a feeling of luxury and sophistication. Through a mix of bold compositions, soft reflections, and thoughtful styling, the collection balances a polished commercial look with a more creative and contemporary visual language.

The resulting imagery was created for use across social media, advertising campaigns, e-commerce, and brand communications

Three black bottles of Lumani nail polish with gold logos on a pink and red background featuring a pink platform and decorative pink and red geometric shapes.
Multiple bottles of Lumani professional nail polish arranged on pink satin fabric, with some bottles lying down and one standing upright.
Open container of Lumani Aurora Chrome pigment powder on a light gray surface, with the lid placed beside it.
Close-up of a hand holding a black bottle of Lumani Professional skincare or cosmetic product against a plain light background.
A black bottle of Lumani professional nail polish with a gold cap, placed on a cork coaster with dried decorative grass in the background.
A bottle of Lumani Professional nail polish surrounded by dried flowers on a white background.
Professional nail drill bit and its packaging with the brand name 'Lumani' on a white background.
A beauty tool with a metal ball at the end, placed on a black stand next to a white box labeled 'LUMANI PROFESSIONAL'.
A small black device and a white box with the label 'LUMANI Professional' are displayed against a white background.
Black cosmetic or beauty product applicator next to a white box labeled 'LUMANI PROFESSIONAL'.
A black bottle of Lumani Professional nail polish with a clear cap, set against a white background.
A black bottle of Lumani professional nail polish with a pink nail polish brush above it, about to apply to the open bottle.
A bottle of Lumani professional nail polish with a black cap, placed against a white background.
A clear nail polish bottle with the lid and brush removed, showing the brush above the opening, with a white background.
A clear plastic bottle of Lumani professional gel cleanser with a white and transparent cap, and an attached white tube, set against a white background.
A clear bottle with a transparent cap, containing a liquid, with text printed vertically on the back label, placed against a plain white background.